About Us

We’re a London based social media marketing company that helps brands grow organically by tapping into culture, entertainment and community. From strategy to execution, we help businesses with exceptional products and services reach the right consumers, using social media as a powerful vehicle for discovery, engagement, and long-term growth.

Creators of Culture and Conversation

The Heart of What We Do

Culture at the Core

For us, it’s not just about posting content, it’s about understanding where your brand fits into the cultural conversation. We prioritise cultural alignment over chasing trends, helping brands stay true to their values and make meaningful connections with their community.

Curiosity-Driven Strategy

We don’t assume; we research, listen, and analyse. By staying on top of cultural shifts, consumer behaviours, and industry trends, we turn insights into creative, strategic action. Every decision is informed by data, ensuring our strategies connect with audiences and are designed for long-term success.

Community Building

We believe in building real communities, not just audiences. By fostering genuine connections and staying true to brand values, we help our clients develop lasting relationships with their audience who care and are advocates for their brand both online and offline.

Creativity With Purpose

Our approach is built on bold ideas, original thinking and innovative ideas that are informed by deep insights and data helping brands stand out and make an impact.

Agility & Innovation

The social media landscape and consumers are always evolving, and so are we. Our agile approach allows us to continuously adapt strategies to meet the demands of today’s digital world.

Passion For Impact

Real impact beats vanity metrics. We’re obsessed and committed to pushing boundaries, driving real results and every brand we work with grow in meaningful ways.

Meet the Dream Team

Obsessed with social media, culture, and community, united by a passion for helping brands grow. Each team member brings a unique skill set and a shared love for creativity and culture. We love helping brands find their voice, build real connections, and spark conversations that matter.

Strategy obsessed and loves a good brainstorm

Fey Owusu-Yianoma

Founder and Head Strategist

Fluent in memes, trends, and all things Gen Z

Maria Roberta

Social Media Executive

Content queen by day, gym warrior by night

Anita Idris

Social Media Executive

Brands we've worked with

Our talented team has had the opportunity to collaborate with some incredible brands, both directly and through strategic partnerships. From curating creative content to managing campaigns, here are just a few of the names we’ve worked with:

Additionally, through our work on social media for our clients, we've also created content featuring brands helping to amplify their presence and visibility across platforms.

What It’s Like Working With Us

Corey Luke, TikTok Telco Partnership Lead

“Offspring Media’s work for giffgaff has successfully boosted brand engagement and salience on TikTok by combining compelling content with strategic creator partnerships, all while staying true to their authenticity and values.”

Kate Mclnerney, Courier Magazine
Creative Director

“Offspring Media is an absolute game changer! We needed some fresh ideas injected into our strategy and content, and they really delivered. As adept at the backend and analytics as they are with the content creation, I can't recommend them enough. It was fantastic to work together”

Isaac Tendo, Head of Ignite London

“Offspring Media's commitment to excellence and hands-on pulse for social media has been instrumental in driving Ignite’s success. Their approach truly stands out and has had a lasting impact on our brand.”

Hanna Meulen, Co-Founder of Early Majority

“The team put us at ease right away, perfectly capturing our vision and design ambitions.”

Courtney Moorfeild, Vamp Head of
Influencer Marketing

“We’re impressed with Offspring Media’s approach to creator content and UGC for giffgaff. Their agile, trend-driven strategy connects with diverse micro-communities, drives high creator engagement, and maintains a constant, test-and-learn presence.”

Making an Impact

We don’t just manage social media, we create movements, spark conversations and drive real-world recognition. Here are just a few ways our work has made waves:

Want to make impact?

TikTok Creative Standout

Our work for giffgaff caught TikTok’s attention, earning us the title of “most creative telco on the platform” 2024. TikTok also invited us to share our strategies with telco leaders across the UK.

A Case Study in Success

Creator platform Vamp featured our 2024 'AYOGOS' campaign for giffgaff as a case study, highlighting how our innovative approach to creator marketing drove outstanding engagement.

Recognized by Parliament

The work we did for Ignite led to their recognition as one of the Top 6 Christian Voices in the UK during the House of Parliament’s Easter 2024 Roundup, recognised by MP Nick Fletcher and TikTok's Head of Creators, Jo Burford.

Don't Be a Stranger

For general enquiries hello@offspringmedia.co.uk